See it in action
How LIFTS works in practice
Follow a small skincare brand through one full LIFTS cycle.
A free framework for AI-enabled growth
Turn promising products into scalable impact.
A practical, AI-enabled framework for finding what limits adoption, testing solutions faster, and deciding what to scale.
Why LIFTS
Move from guesswork to evidence-led growth.
Without a clear process
- ✕Increasing spend based on reported performance alone
- ✕Changing multiple variables without isolating impact
- ✕Scaling before results are validated
- ✕Adopting AI without a defined problem
With LIFTS
- ✓Locate the constraint that matters most
- ✓Design a focused, measurable test
- ✓Use AI to accelerate learning and scale what works
- ✓Measure incremental impact
- ✓Scale, refine, or stop based on evidence
How it works
Five stages. One repeatable cycle.
Each stage answers a critical question and gives you a practical template to move forward.
Where to start
Metrics
Choosing the right metrics
LIFTS connects each commercialization challenge to measurable outcomes.
Adoption
Activation, time to first value, and retention.
Acquisition
Conversion rate, customer acquisition cost (CAC), and cost per activated user.
Business economics
Revenue, contribution margin, and customer lifetime value (LTV).
Incremental impact
Additional customers, conversions, or profit attributable to an intervention.
LIFTS prioritizes one primary metric, supported by diagnostic metrics and guardrails, with a defined baseline and success criteria set before testing.
The toolkit
Practical tools for better decisions.
A free, ready-to-use toolkit to apply LIFTS to your business challenges.
A practical guide
Understand the methodology through clear instructions and worked examples.
Five editable templates
Apply the framework to real commercialization decisions.
Measurement guidance
Choose meaningful metrics and evaluate incremental impact.
Decision support
Compare options and document what to scale, refine, or stop.
FAQ
Questions, answered
Is it really free?
Yes. The LIFTS guide and five editable templates are free to use, including when working with clients.
Do I need a lot of data or an analytics team?
No dedicated analytics team is required. LIFTS helps you work with the evidence available, choose an appropriate testing approach, and recognize when there isn’t enough data to draw a reliable conclusion.
What kinds of businesses is it for?
LIFTS is designed for small and emerging businesses, especially those bringing a product to market, that need a more structured way to identify barriers to adoption, test potential solutions, and make evidence-based decisions about where to invest.
Can I use it with my clients?
Yes. You can use the guide and templates to structure client engagements, document findings, and support recommendations. Adapt the process to the client’s context and available evidence.
How long does one cycle take?
It depends on the problem, the intervention, and the amount of evidence needed. A focused cycle may take a few weeks, while more complex tests may take longer. The priority is to gather enough reliable evidence to make a sound decision.
About
Efe Uduigwomen
Efe is a growth and commercialization practitioner with a master’s degree in marketing analytics. Through her work at companies ranging from early-stage startups to established technology businesses, she has focused on understanding what drives customer adoption, measuring the impact of growth investments, and helping teams make better commercialization decisions.
She developed LIFTS to bring proven principles from constraint analysis, continuous improvement, and experimentation into one practical, repeatable process for small teams. LIFTS helps teams identify the problem that matters most, evaluate potential solutions, measure their impact, and decide what to scale, refine, or stop.
Theory of ConstraintsLean StartupPlan-Do-Check-ActControlled experiments
Make your next growth decision count.
You don’t need a large analytics team or an unlimited budget. LIFTS helps you identify the right problem, test potential solutions, and decide where to invest based on evidence.
Let’s connect
Have a question about LIFTS?
Questions, feedback, and results from using LIFTS are welcome.